How human-like should they be? Was a conversational user interface (UI) the desired solution for B2B CRM or would a stripped down, more functional UI produce more efficiency for the customers who interacted with the bot? Historically, HubSpot had "practiced what it preached," using its own products to build its business. Second, they had to decide to what extent to anthropomorphize the chatbots. First, the team had to clearly assess the trade-offs between effectiveness and efficiency associated with the use of bots versus humans to create, nurture, and manage customer relationships. Before unleashing bot-building technology to its B2B customers, HubSpot first needed to develop some best practices for the use of chatbots for CRM. HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact with their customers. Below are the available bulk discount rates for each individual item when you purchase a certain amountĪuthor: Jill Avery Author: Thomas Steenburgh Best Seller: FALSE Classic: FALSE Copyright Perm Flag: TRUE Educator Message Flag: TRUE Exclusive: FALSE Format Type Filter: PDF Format Type Filter: Hardcover/Hardcopy (B&W) Pages: 24 Primary Category: Case Publish Date: FebruPublish Date Range: Older than 24 months Source: Harvard Business School Special Value: FALSE Subcategory: Sales & Marketing Subject: Sales & Marketing Related Topics: AI and machine learning Related Topics: Technology and analytics Related Topics: Customer-centricity Related Topics: Sales team management Related Topics: Customer service SubjectList: AI and machine learning,Technology and analytics,Customer-centricity,Sales team management,Customer service Item: # 518067 Pages: 24 Publication Date: February 12, 2018
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